The name of Gucci began as a mark on leather goods produced in Florentine workshops for the young Guccio Gucci in 1906. In 60’s Gucci products became renowned for timeless design and were cherished by iconic movie stars and figures of elegance in the Jet Set era. Jackie Kennedy carried the Gucci shoulder bag, which is known today as the Jackie O. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.